Monday, March 11, 2013


Scottsdale, Arizona- I made a trek to the 99 cent store to pick up a couple of things. All the prices on the shelves were 99 cent, potatoes 2 for 99 cents. 
99 Cents Only Stores

When I got to the checkout I looked at the register and everything was being posted as a $1.00. When I brought it up to the cashier's attention the items were marked 99 cents on the shelves she said they were 99.9 percent and pointed to a sign on the counter for item that had nothing to do with what I bought. I pointed out 99.9 cents isn’t a dollar and the stores advertises nothing over a dollar. I was informed that it's just the name of the store and means nothing. She then called a manager over and I went through the same song and dance, bottom line I told the manager it was false advertising and walked out telling them to keep the stuff.  Two items at 99 is a 1.98 and 2 items at 99.9 cents is $1.99.8 and they were charging $2.00 not the money it's the

99 Cents Only Stores is a price-point retailer chain based in Commerce, California. The store offers products at $0.99 or less.[3] Founded by David Gold in 1982, most of the stores are located in Southern California, with others in Nevada, Arizona and Texas. The company also operates Bargain Wholesale, which sells wholesale to retailers across the United States & Exports to over 15 countries from showrooms in Los Angeles, Chicago, and Houston. It also exhibits at tradeshows in Las Vegas & Chicago.
Mr. Gold first came up with the idea as a means to liquidate slow selling wines at his liquor store. After prompting from a friend, he then created a full store of these bargains. To get publicity, he sold televisions for only 99 cents on the first day, and then had family members calling TV stations to ask about the commotion caused by the lines. The practice continues today as a brand new 99 Cents Only Store will sell a high priced item for 99 cents to the first nine customers in line on opening day, and other limited items for the next 90 new opening day customers. Despite its image, the company operates a basic information technology operation with a computer system ordering stockers in the distribution center and point of sale registers tracking purchases at every store.[4] The Texas distribution center is a former Albertsons facility bought when they chose to exit the Houston market.
99 Cents Only Stores advertises that it is open "9 days a week", often invoking humorous commentary on holidays with products sold for 99 cents. The company also celebrates the 99th birthday of public figures and names 99 year old individuals as honorary spokespersons. Photographer Andreas Gursky's diptych of the inside of the Hollywood, California 99 Cents Only store became the most expensive photograph ever sold in February 2007, auctioned for $3.3 million.[5]
In October 2007, a more flexible pricing structure was implemented where items are sold for prices lower than 99 cents (for example, 69 or 49 cents). The management believes that this will permit better management of commodity price increases.[6]
In September 2008, the company raised its highest price from 99 cents to 99.99 cents; the first increase in the history of the franchise—to combat "dramatically rising costs and inflation."[7]
In October 2011, the company agreed to a $1.6 billion dollar buy-out by private equity firm Ares Management and the Canada Pension Plan Investment Board. [8] The deal was completed on January 13, 2012. [9]

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